PROCESS & SOLUTIONS
A secure website with intuitive navigation and enjoyable user experience will improve your brand’s authority perception of expertise and trust factor. Web development is the foundation of a successful digital marketing plan. The reality is companies need to make sure that their website is responsive and engaging.
Responsive web design
Web design is at the core of a successful digital marketing plan. Responsive web design in the earmark for success in the digital age, this once didn’t matter, today it’s essential. Our development practice lets visitors browse your pages and products regardless of the device screen size used. When a mobile device is used to view your site, when you use a mobile-first design, the visitor can navigate without the need to pinch, zoom, and slide pages around. Your menu navigation will be optimized for easy browsing.
Responsive web design, this once didn’t matter, today it’s essential. This development practice lets visitors browse your pages and products regardless of the device screen size used. When a mobile device is used to view your site when you use a mobile-first design, the visitor can navigate without the need to pinch, zoom, and slide pages around. Your menu navigation will be optimized for easy browsing.
Mobile-first design is the key to web development success. If your website isn’t responsive, you are losing an endless supply of potential customers. If your site cannot be viewed comfortably on a handheld device, your potential customers will go with the competitor that does.
Purchase and install SSL, configure secure headers to prevent website hacks, and clickjacking. Search engines look for SSL certificates, and modern browsers warn users of insecure websites via the address bar. We will also optimize your hosting to use the latest version of PHP 7.4+, as well as turn on PHP modules that will help with security and server responsiveness.
Personal security devices to keep you safe in the real world; online security is no different. A few years ago, Google announced that the Chrome Browser would mark all non-encrypted domains as “Not Secure.” As of July 2018, that change has become visible across all sites, and modern browsers.
SSL (secure sockets layer) is the standard security technology to establish an encrypted link between the server and the end-user. Browser encryption keeps all the data passed between your website and your customer’s encrypted. An SSL connection to a web server requires an SSL certificate.
An SSL protects your personal information as it travels through the web. The SSL is not a panacea but should be used in combination with other security best practices, like using a firewall and making sure your site uses secure headers.
Keeps eavesdroppers out and your personal information private. If you are the owner of a website or want to build one from the ground up, you want it to be secure. The use of SSL is the first step to keep your customer’s information safe.
An SSL is also useful as Google uses it as a ranking signal. Google recommends the use of SSL boost your pages rank factor, a win-win that gives security for your customers.
Google’s transparency report shows that:
- 76 percent of Chrome traffic on Android is now protected, up from 42 percent
- 85 percent of Chrome traffic on Chrome OS is now protected, up from 67 percent
- 83 of the top 100 sites on the web use HTTPS by default, up from 37
Page Speed Optimization
The number 1 reason visitors bounce from your site? Slow page speed. Your website should be blazing fast, using fewer images and optimizing your code is a great start, as well as using a CDN to deliver static resources such as images.
Using Google’s PageSpeed scan, we will find areas of improvement, slow websites kill traffic, and search engines kill traffic to slow sites. We will compress and minify the code that runs the site, as well as optimize images and scripts that make the page load slow or have coding errors. We also check for compatibility on mobile browsers and make adjustments using industry best practices.
Google Analytics & Search Console
We will install and optimize Google’s tracking apps to see where traffic is coming from and how the site performs on Google’s search engine. These apps are necessary for gaining insight into your web presence (SEO) and allows us to see who is referring traffic to your site.
Web accessibility is highly complex; the only internationally recognized set of guidelines (the WCAG) is a 1000-page guidebook and not exactly intended for light reading. Our Solution is to build your site with Accessibility in mind. We also include tools to keep an eye out and correct any issues that might arise on the fly.